A music video combines lyrics with imagery to promote the artists song. By adding imagery, this makes listening to the music, on sites such as YouTube or Vevo, more enjoyable for the viewers.
Music videos are primarily created as a marketing device, which is intended to promote the sales of the record and to help the artist become well known globally, depending on how successful the video is.
Different genres will depict what is involved in the music video. For example a 'Drum and Bass' song will have fast paced shots without a story to it. Whereas, a song sung buy an artist like 'Adele' will usually have a prevelant story.
Examples of genres within the music industry are:
- Alternative
- Rock
- Pop
- Garage
- Urban Trash Step
- House
- R&B
- Reggae
- Opera
- Dubstep
- Drum 'n' Bass
An example of a music video would be Ed Sheeran – ‘The A-Team’. This music video successfully integrates lyrics and images, whilst staying in sync to the theme of his song.
Different genres will depict what is involved in the music video. For example a 'Drum and Bass' song will have fast paced shots without a story to it. Whereas, a song sung buy an artist like 'Adele' will usually have a prevelant story.
Examples of genres within the music industry are:
- Alternative
- Rock
- Pop
- Garage
- Urban Trash Step
- House
- R&B
- Reggae
- Opera
- Dubstep
- Drum 'n' Bass
An example of a music video would be Ed Sheeran – ‘The A-Team’. This music video successfully integrates lyrics and images, whilst staying in sync to the theme of his song.
Throughout this music video, the narrative always matches the imagery shown. For example, at the start of the song it says "white lips, pale face" at this point there is a shot of the girls face out in the cold.
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