The first magazine advert we have decided to analyse is from the band Kasabian. They are a UK rock group who since their self titled debut album in 2004, are now one of the biggest bands in Britain. This advert was taken from NME in March 2009. It was a double page spread in the centre of the magazine, this advert helped advertise their tour dates and song. This was printed a few months before their 3rd album 'West Ryder Pauper Lunatic Asylum', which charted at the top of the album charts. Firstly, discovering this was in the middle pages of NME contributed to how effective this was. Normally there are no adverts in the middle pages of NME, making this a 'one off', also this could then be pulled out and used as a poster. Having an advert right in the middle is a great place for exposure, and is almost as good as being on the front cover, as nearly everyone who reads the magazine, will go past the middle pages and see this. If you were to put this advert at the back of the magazine where similar adverts would go, you probably woud'nt get it seen as much, as not everyone reads the whole thing. Across the top the bands logo is large across the top, making it obvious who's advert it is. The picture on the right hand side is quite an iconic photo as it makes the singer look like a good front man. All the tour dates on the left hand side are basically an advert in its self, as when people see how many dates they are playing in big venues like Brixton Academy, people who may not have known the band will see that they are actually a very successful band. The advert also promotes the bands new single, and the forthcoming album.
The second advert i chose to analyse is one by The Stone Roses, this advert is promoting the re release of the bands debut classic 'The Stone Roses'. The album is considered to be one of the best of all time, and also believed to be a near perfect album. This 20th anniversary special is the original album with demo's and rarities included. The album originally came out in 1989 and in 2009, the album was remastered and re packaged, and was advertised in all types of music magazines. It obviously worked well, as the album reached number 5 on its re release. This advert fits in with the general colour scheme of the album, with blue, red and white being some of the main colours on the cover. It uses the bands font, and incorporates the band's logo, the lemon, which also features on the original album cover. The advert then has plenty of quotes around the outside braising the album, with the best, by NME, at the top and the biggest in the front. Just like we plan to do in our magazine advert, they have used a HMV logo in the bottom right hand corner, to show where you can buy it, and the label that the band released the album on in 1989. This advert can be very effective as the quotes used praise the album, which then makes people want to listen to the album, to see if it matches their expectations of it. Both adverts are very simple, with a minimalistic approach to design with only a few quotes, we will take all this into account when we design our advert for our song.
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