Monday, November 14, 2011

Ancillary Task - What is a Digipak?

A definition of a DigiPak we found is - 'An innovative approach to packaging CD-Audio, CD-ROM and DVD discs, the patented Digipak is designed as the perfect replacement to the traditional plastic jewel box. Digipak is a self-contained package that protects the disc. It is shatter proof and allows for greater graphic display and market impact'.

Digipaks can be opened like a book, where one part opens to the right, one to the left and leaving the centre part holding the CD. The pack consists of 3 parts, front cover, middle section and the back cover. Many artists who publish their CD's into the public, will use a Digipak to help promote them, whether it be with exclusive pictures inside, or information about the artists themselves.

The front cover will display the Artists/Bands name. This will help consumers recognise that it is them and will help with promoting the CD. The Artists name is usually accompanied by a picture of the artist or a graphic design feature.

The Middle section is the part of the Digipak that encases the CD. This is generally plastic that is attached to the paper/card board, which is much like the more common 'Jewel Case'. Often, Digipaks display pictures of the artists and lyrics of their songs. If they decide to include this as 'bonus' features then they would also be found in the middle of the packs.

The back cover will generally display the artists or bands song. If its an album, it will display all of the songs on the CD. Also the barcode that shops scan for purchasing, will also be found on the back cover.

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