Ancillary Task - Magazine Advert

What is a magazine advert?
In order to promote our band, song and album, we need to advertise it as many places as possible. A good place to advertise it is in appropriate magazines, tv channels, websites, etc. For our magazine advert we have to ddesign it and also decide which publication it would go in.

We decided as our song fits under the genre of 'Indie' it would be most appropriate in a magazine like NME or maybe even Q. The reason for primarily choosing NME is that we will be ablke to reach our targe audioenmce for the song in that magazine. It's important we do that, as if we advertised our song in, for example, 'Metal Hammer', our avertisement campaign would probably not be that successful, as the readership of that magazine, would probably not listen to 'indie' music.

I will analyse other similar adverts to help gain inspiration and idea's for our advert, to make them as effective as possible.

Ancillary Task - What is a Digipak?

A definition of a DigiPak we found is - 'An innovative approach to packaging CD-Audio, CD-ROM and DVD discs, the patented Digipak is designed as the perfect replacement to the traditional plastic jewel box. Digipak is a self-contained package that protects the disc. It is shatter proof and allows for greater graphic display and market impact'.

Digipaks can be opened like a book, where one part opens to the right, one to the left and leaving the centre part holding the CD. The pack consists of 3 parts, front cover, middle section and the back cover. Many artists who publish their CD's into the public, will use a Digipak to help promote them, whether it be with exclusive pictures inside, or information about the artists themselves.

The front cover will display the Artists/Bands name. This will help consumers recognise that it is them and will help with promoting the CD. The Artists name is usually accompanied by a picture of the artist or a graphic design feature.

The Middle section is the part of the Digipak that encases the CD. This is generally plastic that is attached to the paper/card board, which is much like the more common 'Jewel Case'. Often, Digipaks display pictures of the artists and lyrics of their songs. If they decide to include this as 'bonus' features then they would also be found in the middle of the packs.

The back cover will generally display the artists or bands song. If its an album, it will display all of the songs on the CD. Also the barcode that shops scan for purchasing, will also be found on the back cover.

Day Three Of Filming

On the third day of filming , we decided that we would film some scenes in a forest. We found a perfect location at Thorndon country park and while the weather was foggy, we chose to go and film. We thought that it would be appropriate to film the scenes of the band playing. We felt it would be better to film in a forest than a stage so add some originality to our production. We wrote a list of all the shots that we were going to take so that we knew exactly what we were doing when we arrived. This helped us film within the time we had available and felt that this aided our productivity. 

Throughout the day, we thought of some extra shots, for example there was a fallen down tree and we decided to record James playing a guitar whilst sitting on it. This meant that we recorded more scenes to create a more effective production.
Below are some pictures from the day of filming:

Day Two Of Filming

Day One Of Filming

We needed it to be sunny and luckily we had a whole week of sun so we decided to go out and try and get some filming done. Our main objective for the day was to try and have fun whilst being filmed because our music video needed to be fun and entertaining. We set out with the camera but because we didn't storyboard well we wasn't completely sure what we were going to film so we struggled.

After a bit of a discussion we eventually decided we were going to try and film some shots at Hutton Country Park because we knew that during school times it was empty however because we came straight from school to film we did not really have appropriate clothing on so it looked a bit cheap and silly.

We decided as a group that we wanted the main character Tom to lip sync throughout the video as we believed it would look a lot more effective.

After watching the footage back that we recorded we felt that it was not really good enough to use so we sat down as a group and fully storyboarded our music video so when we come to day two of filming it will be exactly how we want it.

Below are some pictures from the day of filming:

Social Networking

We decided to use social networking to try to create a buzz about the music video before it was released. A twitter account means that we can quickly communicate to fans and gain a fan base. When one person follows the twitter account, all of their followers see this which means that there is a good chance that we can quickly gain a decent fan base. Because we can communicate to fans, they feel involved with the process and hopefully they will share the music video with other potential fans.

Facebook is a great way to get our music video and band noticed in the industry and to the general public. With advancements in technology, we are able to post updates on the move, to stay as much in contact with our fans. These advancements include apps on smart phones and on computers. If we not only use Twitter, but Facebook aswell, this will help us maximise band coverage and gain the biggest fan base we can. With advancements in Facebooks abilities, when a person 'likes' our page, it automatically lets their friends know that they have done this. Allowing more exposure to the general public.

Storyboarding

These are our initial storyboard concepts. We decided that if we storyboarded what we were going to film, when it actually came down to filming, we would have a clear structure and could stick by that. By having this sctructure it allows a more simple approach to filming.