Ancillary Task - Magazine Advert Concepts

Here are some concept ideas for the magazine adverts that will be featured in NME magazine. We liked the idea of including a cat in our designs because the actual two door cinema club album cover has a cat on it so it inspired us. The main aim when designing the advert was to make it high quality and something that everyone would remember. The cat would be recognised by a wide audience. From the concept ideas I will be able to design an improved final design which would both be creative and would market the single in a successful way.

The concepts use a retro colour correction to make them fit in with the band's style. This is good because if the colours were normal then our whole idea would not be believable. The font that we have chosen to use is 'Bebas' as it is bold and stands out.

I am going to develop these concepts to create an advert that matches our digipak and promotes the single in a aesthetically pleasing way.

Ancillary Task - Digipak Concepts

Here are some quick concept ideas that I designed for our digipak. We chose to create a six sided digipak because we believed that we would only need six sides to promote the limited edition single.
The main aim when designing these concepts were to use imagery that linked to the band and a retro time period. From the concepts I can take the ideas which as a group we have decided that are good and make a good final design which promotes the limited edition single in a creative way.


The concepts use retro images such as a photo of Camden Town tube logo as it is a retro location. All the images have a vintage colour tone which makes it more believable that it is being filmed in a retro time period. The font that we have chosen is called 'Bebas' its a bold font which stands out and is easily readable from a distance. For each concept we tried to use imagery from one location so our intended audience can see and understand each location fully. We decided as a team that the forest and field location was the best as we got the most effective photos are shots taken there.

I am going to develop these designs further and come up with a final design which is both aesthetically pleasing and promotes two door cinema club in an effective way.

Ancillary Task - Where Would Our Advert Be Advertised?

Obviously to make our advert effective, it needs to be in right place, putting our music magazine in the wrong place means our target audience, wont be able to see the advert. This will have a profound effect on how our advert will be designed. We have decided to put our advert in NME magazine, because we pinpointed that publication as the place where our target audience was most likely to take notice of an advert.

NME was first published in 1962, and is now distributed weekly around the UK. It originally started off as a music newspaper but now has undertaken more of magazine format in recent years. NME started it's website in 1996 and has since become a successful place for web news about music.

Our target audience, which is primarily aimed at young people, both men and women. We have aimed our media product at people aged 15-20, as this will be the sort of age where people will be listening to this music, people at this sort of age would most likely be students and are normally the type of people who enjoy listening to music the most.

Ancillary Task - Analysis Of Two Magazine Adverts

The first magazine advert we have decided to analyse is from the band Kasabian. They are a UK rock group who since their self titled debut album in 2004, are now one of the biggest bands in Britain. This advert was taken from NME in March 2009. It was a double page spread in the centre of the magazine, this advert helped advertise their tour dates and song. This was printed a few months before their 3rd album 'West Ryder Pauper Lunatic Asylum', which charted at the top of the album charts. Firstly, discovering this was in the middle pages of NME contributed to how effective this was. Normally there are no adverts in the middle pages of NME, making this a 'one off', also this could then be pulled out and used as a poster. Having an advert right in the middle is a great place for exposure, and is almost as good as being on the front cover, as nearly everyone who reads the magazine, will go past the middle pages and see this. If you were to put this advert at the back of the magazine where similar adverts would go, you probably woud'nt get it seen as much, as not everyone reads the whole thing. Across the top the bands logo is large across the top, making it obvious who's advert it is. The picture on the right hand side is quite an iconic photo as it makes the singer look like a good front man. All the tour dates on the left hand side are basically an advert in its self, as when people see how many dates they are playing in big venues like Brixton Academy, people who may not have known the band will see that they are actually a very successful band. The advert also promotes the bands new single, and the forthcoming album.

The second advert i chose to analyse is one by The Stone Roses, this advert is promoting the re release of the bands debut classic 'The Stone Roses'. The album is considered to be one of the best of all time, and also believed to be a near perfect album. This 20th anniversary special is the original album with demo's and rarities included. The album originally came out in 1989 and in 2009, the album was remastered and re packaged, and was advertised in all types of music magazines. It obviously worked well, as the album reached number 5 on its re release. This advert fits in with the general colour scheme of the album, with blue, red and white being some of the main colours on the cover. It uses the bands font, and incorporates the band's logo, the lemon, which also features on the original album cover. The advert then has plenty of quotes around the outside braising the album, with the best, by NME, at the top and the biggest in the front. Just like we plan to do in our magazine advert, they have used a HMV logo in the bottom right hand corner, to show where you can buy it, and the label that the band released the album on in 1989. This advert can be very effective as the quotes used praise the album, which then makes people want to listen to the album, to see if it matches their expectations of it.

Both adverts are very simple, with a minimalistic approach to design with only a few quotes, we will take all this into account when we design our advert for our song.

Ancillary Task - Digipak Template

Here are some template ideas that we have decided on. All of them are different and fold up in different ways. The digipak template is really important because if its not the right style for our genre of music then the whole digipak design will be affected.

We will have to make the digipak appeal to our target audience. This will be achievable if we analyse other artists DigiPak's that fall under the same genre.

The first DigiPak template is a 6 Panel 1 CD design. By using this design we can have a variety of different panels, with different pictures; lyrics and any other information the fans want too see. We feel that this one is most suitable for our DigiPak and will base our design around this.

The middle DigiPak template is a 4 Panel 1 CD design. This is the most common DigiPak scene in the industry. As there is only 4 panels, this doesnt leave us with enough space to add any other relevant information we may need to give the fans.

The bottom DigiPak is a complicated 8 Panel 1 CD design, in which the panels can be opened out to form a long poster type image. All the information needed can be fitted onto this particular DigiPak leaving enough room for a front cover, back cover and lyrics.

Ancillary Task - Final Digipak Design Analysis



Ancillary Task - Magazine Advert Examples