Here are some quick concept ideas that I designed for our digipak. We chose to create a six sided digipak because we believed that we would only need six sides to promote the limited edition single.
The main aim when designing these concepts were to use imagery that linked to the band and a retro time period. From the concepts I can take the ideas which as a group we have decided that are good and make a good final design which promotes the limited edition single in a creative way.
The concepts use retro images such as a photo of Camden Town tube logo as it is a retro location. All the images have a vintage colour tone which makes it more believable that it is being filmed in a retro time period. The font that we have chosen is called 'Bebas' its a bold font which stands out and is easily readable from a distance. For each concept we tried to use imagery from one location so our intended audience can see and understand each location fully. We decided as a team that the forest and field location was the best as we got the most effective photos are shots taken there.
I am going to develop these designs further and come up with a final design which is both aesthetically pleasing and promotes two door cinema club in an effective way.
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