Ancillary Task - Digipak Analysis

A digipak is a way of distributing and packaging a bands CD. Here we have two examples from Arctic Monkeys and Kasabian.

 The Arctic Monkey's digipak is simple and they have designed it so that it is not complex. The digipak includes the CD and a booklet which contains lyrics, photographs and liner notes. The same theme is kept throughout and it creates a brand image for the band. The colours of the digipak is in someway related to the sound of the CD, as the album sounds quite stripped back which has influences from the place which it was recorded, the desert. The digipak looks rusty and sandy which also fits the theme of the band. 

The album 'West Ryder Pauper Lunatic Asylum' is the third from UK rock group Kasabian. It is a concept album based around the characters of the asylum, each song has has different theme which represents the characters. This theme is continued in this deluxe version of the album, as within the liner notes there is artwork which relates to this theme. The album has two discs, one a Cd, the other a DVD of bonus features and live performances. They are at either end of the digipak, and it is set out as a book. It is an effective digipak as it keeps a recurring theme throughout and has a high quality design.

Ancillary Task - Final Magazine Advert Design

Ancillary Task - Final Digipak Design

Ancillary Task - Magazine Advert Development

Our advert is important in marketing our song and band, so we wanted to do extensive research to make sure our advert looked good. I brought in magazines to lesson for us as a group to go through, and get a good idea of what we wanted to do. We used the same magazine we would advertise in, to make our discussion relevant.

From looking at all the adverts in NME, we decided it would probably be best, not to do a full page advert, as there aren't many in the magazine, the only adverts in the magazine are small and normally only take up to a quarter of page. We have decided to reflect this in our advert concept ideas.

We have also decided to take inspiration from Two Door Cinema Club's album cover, as they also have a photo of a cat, so we have taken a photo specifically of one of ours, for the magazine advert. Below is Two Door Cinema Club's album cover.

Ancillary Task - Magazine Advert Concepts

Here are some concept ideas for the magazine adverts that will be featured in NME magazine. We liked the idea of including a cat in our designs because the actual two door cinema club album cover has a cat on it so it inspired us. The main aim when designing the advert was to make it high quality and something that everyone would remember. The cat would be recognised by a wide audience. From the concept ideas I will be able to design an improved final design which would both be creative and would market the single in a successful way.

The concepts use a retro colour correction to make them fit in with the band's style. This is good because if the colours were normal then our whole idea would not be believable. The font that we have chosen to use is 'Bebas' as it is bold and stands out.

I am going to develop these concepts to create an advert that matches our digipak and promotes the single in a aesthetically pleasing way.

Ancillary Task - Digipak Concepts

Here are some quick concept ideas that I designed for our digipak. We chose to create a six sided digipak because we believed that we would only need six sides to promote the limited edition single.
The main aim when designing these concepts were to use imagery that linked to the band and a retro time period. From the concepts I can take the ideas which as a group we have decided that are good and make a good final design which promotes the limited edition single in a creative way.


The concepts use retro images such as a photo of Camden Town tube logo as it is a retro location. All the images have a vintage colour tone which makes it more believable that it is being filmed in a retro time period. The font that we have chosen is called 'Bebas' its a bold font which stands out and is easily readable from a distance. For each concept we tried to use imagery from one location so our intended audience can see and understand each location fully. We decided as a team that the forest and field location was the best as we got the most effective photos are shots taken there.

I am going to develop these designs further and come up with a final design which is both aesthetically pleasing and promotes two door cinema club in an effective way.

Ancillary Task - Where Would Our Advert Be Advertised?

Obviously to make our advert effective, it needs to be in right place, putting our music magazine in the wrong place means our target audience, wont be able to see the advert. This will have a profound effect on how our advert will be designed. We have decided to put our advert in NME magazine, because we pinpointed that publication as the place where our target audience was most likely to take notice of an advert.

NME was first published in 1962, and is now distributed weekly around the UK. It originally started off as a music newspaper but now has undertaken more of magazine format in recent years. NME started it's website in 1996 and has since become a successful place for web news about music.

Our target audience, which is primarily aimed at young people, both men and women. We have aimed our media product at people aged 15-20, as this will be the sort of age where people will be listening to this music, people at this sort of age would most likely be students and are normally the type of people who enjoy listening to music the most.