Tuesday, December 6, 2011

Ancillary Task - Digipak Analysis

A digipak is a way of distributing and packaging a bands CD. Here we have two examples from Arctic Monkeys and Kasabian.

 The Arctic Monkey's digipak is simple and they have designed it so that it is not complex. The digipak includes the CD and a booklet which contains lyrics, photographs and liner notes. The same theme is kept throughout and it creates a brand image for the band. The colours of the digipak is in someway related to the sound of the CD, as the album sounds quite stripped back which has influences from the place which it was recorded, the desert. The digipak looks rusty and sandy which also fits the theme of the band. 

The album 'West Ryder Pauper Lunatic Asylum' is the third from UK rock group Kasabian. It is a concept album based around the characters of the asylum, each song has has different theme which represents the characters. This theme is continued in this deluxe version of the album, as within the liner notes there is artwork which relates to this theme. The album has two discs, one a Cd, the other a DVD of bonus features and live performances. They are at either end of the digipak, and it is set out as a book. It is an effective digipak as it keeps a recurring theme throughout and has a high quality design.

No comments:

Post a Comment