There are various ways in which we could choose to select candidates for our questionnaire. I have created a table below explaining the possible methods and the advantages and disadvantages of them:
After reviewing the possibilties of sampling methods when we distribute our questionnaire, we have decided that quota sampling will be the best method. This is because we need the answers to be accurate and will only try to ask people who fit into our target audience. This means that we will be able to see if the video we are making will be liked by the people we are targeting at. It will be harder than accidental sampling to find candidates to answer the questionnaire but should be worth it to ensure accuracy of answers.
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